How To Design A Website That Is Law Client Friendly
A good website design will always impact your client positively. If you are practicing some of the principles that used to work several years back, you might be hurting yourself by making your users frustrated by the experience in the website. So as to meet that standard for your law clients it’s important that you consider the following principles when developing your website.
Make sure your leads are simple. These leads should be in such a way that they offer a simple guide to the client. When you include emails address, phone number and a message this might be quite plenty. By including all this most of the client will not respond in filing the fields. Zanes Law is one of the website that uses this idea to reach its customers with ease.
One goal, one button policy. This is also termed as the attention ratio. One the goal should be included per page. For instance “sign up for free consultation” as the button when you add any additional information to this button it will lose the attention. A the weak button will result when you add more buttons and links to a page.
Consider having emotions in your pages. It is not true to say that law website should consist of professional law wordings. The website should show professionalism but should also have some emotions in it. Take an example of these two statements. We offer knowledgeable child custody lawyers services, and, are you afraid that you will lose your child in divorce? The second statement will catch the attention of more clients than the first one. This is one of the tricks that Zanes Law uses to get responses from more clients.
It is also vital that you add social proof to every page of your website. New customer will gain the trust of your services when you include the reviews and testimonies in your website.
A good website design principle also includes excellent off page SEO. You should be keen when creating backlinks. Use the links that are friendly to search engines.
Avoid sending you law clients to the home page. This the concept is ignored by many people. You should drive traffic to the page where there is a specific product rather than the home page this will help you increase sales. Companies such as Zanes Law have benefited from this idea.
It is important that the blog content of your website is up to date. Take a situation where a clients gets to your page and get to notice that you have not updated your website in the last two years this will put the client off. To get more insight on this consider visiting Zanes Law.
Last but not least avoid stock images. Zanes Law uses original, interesting photos to create more attention to law clients.